User Experience Researcher | Musician

A Little About Me

My name is Daniel Lee and I am an energetic mid-career professional, graduate student at the University of Washington Human Centered Design Engineering, and a United States Air Force Veteran with a Bachelor's from the University of Washington Bothell in Community Psychology. Pursuit of knowledge and leaving footprints in this world are two of my life long goals. I aspire above all to help others reach their full potential through understanding and mentorship. 

Research Projects

June 29, 2017 - June 30, 2017


Projects in Community Psychology

College campuses remain a polarizing environment for college students; they may feel disenfranchised from the campus community, other students, and faculty. Clubs on campus help combat this disenfranchisement by tying students to the college environment and their social surroundings by creating a sense of community. Clubs form in order to reach out to other students, or strengthen the bond between like-minded students, and therefore, create a sense of belonging.

May 2017 - June 2017

Bilingualism and the Effects on Cognitive Functions in Early Childhood

September 2016 - December 2016

Although a relatively new area of interest, researchers are finding positive correlation between bilingualism and the effect it has within certain cultures. Over the seven literature reviews studied and noted from various authors, a common theme emerged. Bilingualism not only affects the cognitive functions through executive functions, it also provides understanding in the way it works within cultures and affects creativity in profound ways. Majority of the research uncovered studied children under the age of 8, for reasons that cognitive functions are still developing and their exposure to a bilingualism culture is still unraveling. 

Member Profile Concept Value Test

December 11, 2018

The goal of this study was to obtain insights to help influence future design iterations of the member profile experience at Brand X. The team wanted to understand how users perceived the new designs in a concept value study.

(Ethnography) Longitudinal Study on our travel shoppers

April 19, 2019

The goal of this study was to follow 8 travelers over a span of 6 months, through 3 touchpoints. The first touchpoint was a contextual interview to understand the type of shoppers they were and what they were shopping for. The second touchpoint was home visits, observing each of them in their natural environment as they shopped for their upcoming trip. The final touchpoint was a 3-month diary study to follow them closely as they continued to shop for their trip.

(Generative and Evaluative) Storefront Redesign 

June 6, 2019

When users visit a travel website and land on the storefront, they are either planning, shopping, or booking their next trip. Users spend a lot of time researching destinations and it's time consuming. What if we offered an alternative solution to the current experience, where we help our users discover new destinations based on what's important to them? The storefront redesign efforts were split up into 2 phases. The first phase was evaluating paper prototypes in a blind study with participants. Using insights from that study, the team iterated on a Hi-Fi clickable prototype. Phase 2, we tested 2 variants of that prototype with participants in a usability test, remote moderated.

(Exploratory Research)

Understanding our International COPD and Asthma Patients

July 16, 2020

As the company begins to expand its scope into other countries, the product team must obtain a deeper understanding into the lived experiences of people with asthma and COPD and the healthcare providers who care for them, as well as the cultural and healthcare context within a set of priority countries. Learning about people's perspectives, preferences, needs, and context where they receive or deliver care will allow the product team to take into account cultural and contextual factors as we plan for and begin delivering on deploying our brand at a global scale.

Contact me to learn more about my academic and professional research projects

City Skyline


(via Collabera)

User Researcher

March 2020 - Present

Primary activities include:

Maintain research calendar and study and experimentation plans.

Meet with business owners to understand objectives, review study goals, and hypotheses.

Develop study designs and provide expertise on the best method for capturing behavioral and attitudinal insights.

Prepare screeners, interview guides, script, and tasks.

Work with vendors to screen, recruit, and schedule participants.

Implement studies to capture insights across various moments of user experience.

Conduct exploratory research to identify user problems, work with designers to ensure prototypes meet research needs.

Perform rapid qualitative user testing of prototypes.

Provide empathetic insights into the problem space as experienced by the user.

Ensure visibility and collaboration with other disciplines by bringing them along with research processes and promoting the value of research.


Expedia Group

User Researcher III

June 2018 - February 2020

Primary activities included:

Built out a research program across multiple spaces.

Identified best or mix research methods based on research questions, timeline, and resourcing.

Designed research studies that distilled project goals and research questions into well-thought-out research plans.

Adopted new methodologies and identified research tools to drive business success.

Moderated iterative lab tests remotely and in the lab. 

Conducted benchmark studies and consulted with various product teams.

Analyzed and consolidated research findings into an actionable story for stakeholders.

Reported out UX Scorecard results to global partners and high-level stakeholders.

Additional activities included:

Worked closely with peers to outline research plans, analyze, and consolidated research findings into a short, concise, actionable story for stakeholders and product teams.

Traveled as needed to support the success of the Innovation Lab. 

Working Silhouettes

Expedia Group

(via Harvey Nash Group)

User Experience Researcher

September 2017 - June 2018

Primary activities included:

Applying user research work, moderating iterative lab tests, analyzing research, conducting benchmark studies, and consulting with various product teams.

Additional activities included:

Working closely with peers to outline research plans, analyze and consolidate research findings into a short, concise, actionable story for stakeholders and product teams, and help with optimizations of lab hardware and software.


(via Allovus)

User Experience Researcher

March 2017 - June 2017

Worked closely with HITS and SAMstudios research team to migrate pertinent data from the old user model into the new user model. Transcribed and modified research data and created study reports within HITS: durable insights, recommendations, and collections.

Contact me to learn more about my employment history and projects

Contact Me

Seattle, WA


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San Diego, CA, USA

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