Edmonds, WA, USA

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User Experience Researcher | Musician

A Little About Me

My name is Daniel Lee and I am an energetic mid-career professional, graduate student at the University of Washington Human Centered Design Engineering, and a United States Air Force Veteran with a Bachelor's from the University of Washington Bothell in Community Psychology. Pursuit of knowledge and leaving footprints in this world are two of my life long goals. I aspire above all to help others reach their full potential through understanding and mentorship. 

Research Projects

June 29, 2017 - June 30, 2017


Projects in Community Psychology

College campuses remain a polarizing environment for college students; they may feel disenfranchised from the campus community, other students, and faculty. Clubs on campus help combat this disenfranchisement by tying students to the college environment and their social surroundings by creating a sense of community. Clubs form in order to reach out to other students, or strengthen the bond between like-minded students, and therefore, create a sense of belonging.

May 2017 - June 2017

Bilingualism and the Effects on Cognitive Functions in Early Childhood

September 2016 - December 2016

Although a relatively new area of interest, researchers are finding positive correlation between bilingualism and the effect it has within certain cultures. Over the seven literature reviews studied and noted from various authors, a common theme emerged. Bilingualism not only affects the cognitive functions through executive functions, it also provides understanding in the way it works within cultures and affects creativity in profound ways. Majority of the research uncovered studied children under the age of 8, for reasons that cognitive functions are still developing and their exposure to a bilingualism culture is still unraveling. 

Member Profile Concept Value Test

December 11, 2018

The goal of this study was to obtain insights to help influence future design iterations of the member profile experience at Brand X. The team wanted to understand how users perceived the new designs in a concept value study.

(Ethnography) Longitudinal Study on our travel shoppers

April 19, 2019

The goal of this study was to follow 8 travelers over a span of 6 months, through 3 touchpoints. The first touchpoint was a contextual interview to understand the type of shoppers they were and what they were shopping for. The second touchpoint was home visits, observing each of them in their natural environment as they shopped for their upcoming trip. The final touchpoint was a 3-month diary study to follow them closely as they continued to shop for their trip.

(Generative and Evaluative) Storefront Redesign 

June 6, 2019

When users visit a travel website and land on the storefront, they are either planning, shopping, or booking their next trip. Users spend a lot of time researching destinations and it's time consuming. What if we offered an alternative solution to the current experience, where we help our users discover new destinations based on what's important to them? The storefront redesign efforts were split up into 2 phases. The first phase was evaluating paper prototypes in a blind study with participants. Using insights from that study, the team iterated on a Hi-Fi clickable prototype. Phase 2, we tested 2 variants of that prototype with participants in a usability test, remote moderated.


Ease of Use

September 11, 2017 - Present

The initial ease of use studies were conducted on mobile app to address issues with 5 different Lines of Businesses (LOBs). Flights, Hotels, Cars, Activities, and Packages. The goal of this study was to identify pain points in the shopping flow for each LOB and provide insights to the team so that they could address the issues and resolve them to improve the user experience. 

Contact me to learn more about my academic and professional research projects

City Skyline

Expedia Group

User Researcher III

June 2018 - Present

Primary activities include:

Build out a research program across multiple spaces.

Identify best or mix research methods based on research questions, timeline and resourcing.

Design research studies that distill project goals and research questions into well-thought out research plans.

Adopt new methodologies and identify research tools to drive business success.

Moderate iterative lab tests remotely and in lab. 

Conduct benchmark studies and consult with various product teams.

Analyze and consolidate research findings into an actionable story for stakeholders.

Report out UX Scorecard results to global partners and high-level stakeholders.

Additional activities include:

Work closely with peers to outline research plans, analyze and consolidate research findings into a short, concise, actionable story for stakeholders and product teams.

Travel as needed to support the success of the Innovation Lab. 


Expedia, INC. (via Harvey Nash)

UX Researcher

September 2017 - June 2018

Primary activities included:

Applying user research work, moderating iterative lab tests, analyzing research, conducting benchmark studies, and consulting with various product teams.

Additional activities included:

Working closely with peers to outline research plans, analyze and consolidate research findings into a short, concise, actionable story for stakeholders and product teams, and help with optimizations of lab hardware and software.

Working Silhouettes


(via Allovus)

User Experience Researcher

March 2017 - June 2017

Worked closely with HITS and SAMstudios research team to migrate pertinent data from the old user model into the new user model. Transcribed and modified research data and created study reports within HITS: durable insights, recommendations, and collections.


(via Compass Group)

Senior Usability Lab Technician

August 2007 - May 2016

Utilized Windows Automated Installation Kit (WAIK) to create functional XML files for Windows operating systems. Captured and created images for Windows operating systems using IMAGEX tool. Maintained and updated images on a bi-monthly schedule. Setup new PC's, usability peripherals in state-of-the-art usability labs. Provided excellent client support.
Troubleshoot and provided expedited resolutions to any system failures. Collaborated with team members over unique projects. Maintained daily operations of designated labs and across Microsoft campus.

Contact me to learn more about my employment history and projects

Contact Me

Seattle, WA, USA


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